Real Estate and Infrastructure

We specialize in real estate, infrastructure, and regional development. We accompany contractors and construction companies in establishing large projects throughout the country and marketing them to the public: residential buildings, commercial real estate, neighborhoods, TAMA projects and large projects in Israel and around the world. Our firm has represented and continues to represent real estate projects around the world, for example in Florida and Texas. We accompany the construction of new neighborhoods in local authorities throughout the country, along with the development of extensive infrastructure: large parks, promenades, walking and running trails in local authorities and regional councils, bridges, squares, and new roads. For example, we accompany the establishment of Ariel Sharon Park, Peres Park, Ein Afek, and large neighborhoods such as the Nofim neighborhood in the city of Arad, the Arazim neighborhood in Holon, the Hakerem neighborhood in the city of Acre, the Kfir neighborhood in Tel Aviv and many other neighborhoods and areas throughout the country. Dozens of large and prominent public buildings, such as the Holon Sports Hall, dozens of community centers, sports centers, and public buildings built by Mifal Hapayis, have gained significant exposure thanks to our expertise and in-depth familiarity with the field and its key media figures. Our firm is in daily contact with professional reporters and editors in this field and has the comprehensive professional knowledge required in real estate and infrastructure.

Vehicles and Transportation

Activities in this field require professional knowledge, experience, and familiarity with the industry.

We also represent car leasing and rental companies, quality tire chains, and road services.

We have gained experience in promoting innovative methods for managing urban transportation and have represented conferences and exhibitions in the vehicle sector, such as the Conference for Transportation Innovation in Tel Aviv, “City in Motion” of the Tel Aviv Municipality.

Among our clients in this field: the international Budget chain, the Otolux chain, Debis from the Daimler Chrysler Group, and more

Capital Markets, Economy and Marketing

We represent companies traded on the stock exchange and pre-IPO clients. We specialize in finance, loans, financing, consumer credit and credit cards, and promote the personal exposure of the leaders of economic companies and large chains. We also support the business development of large economic entities, including advertising, business collaborations and comprehensive exposure.

Our firm represented Invest Hong Kong, the Hong Kong government’s economic and investment agency, in Israel, a service that included media exposure, business meetings, and the promotion of a major conference.

Our experience in this field includes clients such as CAL, the Aloni Haft Group, the Cofix chain, e lone social loans, Debis from the Daimler Chrysler Group, Hagshama, and more.

High-Tech and Technology

Dozens of technology products, developments in the high-tech field, and exhibitions displaying first-class technological innovations have been successfully represented by Filizer Communications Group and have gained significant exposure in the leading media.

Technological developments in the medical field, innovations in the technological field, and products at the forefront of technology, such as computers, mobile phones, advanced projectors, home robots, and even smart white appliances, that we handle enjoy headlines and impressive positive exposure.

Dozens of hackathons and innovation days, conferences, and exhibitions that we led have placed us among the leading firms in this field.

Sports

Our firm specializes in leading international sporting events and has been successfully leading this field in Israel for over a decade.

We work in collaboration with the municipal authorities and the sports associations that hold the event, and are part of the event’s steering committee and strategic planning team in order to make it a focal media attraction and to achieve maximum exposure. Many of the events we handle attract tens of thousands of participants and Israeli and international media teams on the day of the event, and our firm manages the entire spokesmanship and on-site control system with professionalism and great success. We have been managing the Tel Aviv Marathon’s media for the past 10 years, as well as Maccabiah Chai, bicycle races all over the country, the Gran Fondo Jerusalem international race, and other prestigious international competitions. This is in addition to promoting and exposing the largest and most advanced gym chains in the country, sports products, and more.

Consumer Products

The world is full of brands and consumer products, tempting us from every shelf and every website, and the consumer has endless options. We work to highlight the brands we represent so that they get maximum exposure and stand out above the rest.

Thanks to our experience with dozens of brands, along with extensive relationships with leading media figures, the use of traditional and digital tools, taking initiative and using innovation, we ensure maximum and quality exposure of the product and the brand so that it stands out above the rest and becomes sought-after. Our media strategy for promoting consumer products is driven by market research, deep familiarity with the consumer goods market, and an understanding of the Israeli audience. Over the years, we have promoted products and brands from the fields of grooming, culinary, health, sports, fashion, electrical appliances, household and kitchen utensils, textiles, baby products, and more. We have spearheaded dozens of events introducing new brands and branding leading chains in Israel in a wide range of fields, in creative and varied ways. Our firm led the launch of the Cofix chain in Israel, a chain that championed a consumer social revolution and led to a socio-economic change whose results are evident to this day. For this, we also won the Roaring Lion Award from the Israel Public Relations Association.

Education and Academia

Our firm represents public and private colleges and universities, post-primary education networks, associations, and companies dealing with education interfaces. We work hand in hand with our clients to help build their reputation and achieve their goals. With rich experience in academia, Filizer’s team of communications consultants helps many educational bodies develop and implement effective communication strategies.

We know the field of academia, the critical issues that affect education, and the best way to reach target audiences. We are here to help clients launch integrated campaigns, define their messages, and make smart use of media and digital tools to improve the organization’s performance and promote its name.

The researchers and lecturers of the institutions we represent are prominent in their presence in the leading media. These institutions are becoming the most prominent and preferred institutions for students when choosing where to study.

Culture

Our firm represents national cultural institutions as well as municipal and governmental cultural bodies. Leading theaters for adults and youth, galleries of renowned artists, the largest international festivals in the country, and performances by the greatest artists in Israel at the Sultan’s Pool in Jerusalem, Caesarea and throughout the country. Our firm has represented the Ministry of Culture and “Culture for Israel”, and has worked extensively to promote culture in Israel’s geographic and social periphery, along with dozens of Mifal Hapayis events, large outdoor events of local authorities, and performances by the world’s greatest artists such as Slava’s Snowshow, Bon Jovi, and Emma Shapplin. The International Festival of Lights in Jerusalem, Rita, Shlomi Shabat, Nikos Vertis and Itay Levy, puppet theater festivals, and exhibitions of well-known artists such as Lea Nikel and Uri Lifshitz. Circus festivals, sidewalk festivals, the Felicja Blumental International Music Festival at the Tel Aviv Museum of Art, and dozens of huge events all over the country are just some of the cultural activities we are so proud of. Our strong and ongoing connections with the culture editors in the daily media and with Israel’s major cultural institutions lead our clients to extensive exposure, significant collaborations, and clear success.

Branding Cities

Like most public relations work, the urban branding process requires a lot of thought and consideration. At Filizer Communications, we study the client and the city, with all its neighborhoods and institutions, in order to understand its priorities and its geographical and demographic environment, learn its strengths and weaknesses, and examine its geopolitical location and social structure, so that we can form a unified media identity and create key principles for long-term and short-term media promotion, in collaboration with the mayor and the city leadership. As part of our work, our team builds a positive and unique overall image for several prominent cities in the country and handles the brands and media assets of leading cities in Israel such as Jerusalem, Holon, Tel Aviv, Ashdod, Acre, Petah Tikva, Ramat Hasharon, Lod, and various regional councils, with the aim of increasing the potential to attract residents, strengthening businesses, encouraging investment and increasing tourism. The positive image focuses on quality of life, urban development, education, tourism, culture, employment, service, housing quality, health, cleanliness, and more.